Merchants are your way to make gold, as well as fetch ingredients for Cooking.
As you can see there are 4 main Attributes, Capacity, Speed, Persuasion and Charm.
- Capacity - Increases the max weight your merchant can carry.
- Speed - Increases the Merchant's movement speed on the World Map
- Persuasion - Increases the Price your merchants are able to sell products at.
- Charm - Increases the total amount of goods your merchant can buy at one destination.
The more profit you make the more experience your Merchant will receive and the faster it will level.